Adidas has been named after its founder, Adi Dassler, who started the company as a shoe-manufacturing unit in 1948. With the advent of time, Adidas has become a household name when it comes to sports gear and sports wear. In fact, the company has become almost an equally acclaimed casual wear producing firm. From lowers, hoods, track-suits and t-shirts, Adidas has established a place for itself in the wardrobe of the general public apart from the sports persons.
People of all ages are seen wearing the Adidas hoods/sweatshirts toady. This piece of clothing is trendy, comfortable and in vogue. The main factor for it being a common favourite amongst the old and the young is that apart form being trendy and fashionable, Adidas clothing is renowned for its comfort and durability.
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Adidas clothing is for all seasons. The new technological advancements in the field of clothing means that Adidas has been developing with time. These advancements are visible in the skinners that we often see athletes wearing. The special fabrics used for making such products, ensure that heat escapes the body in hot climate and provide comfort to the athletes. In winters the mechanism is reversed and the body heat is preserved.
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The tag line of Adidas, 'impossible is nothing' holds good to the attitude of the firm in enhancing its products and evolving. Many champion sportsmen, who endorse Adidas resonate the same idea. Football teams like Liverpool, Real Madrid etc wear Adidas sponsored clothing. Many cricket teams such as Australia, England and many IPL teams like the Mumbai Indians and the Delhi Daredevils also have their uniforms sponsored by Adidas.
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